Sold direct, priced honestly
Big brands build dealer margin and retail markup into the price. We don't. You pay for engineering and materials — nothing else.
Drop #2 sold out in under 3 hours. Drop #3 in about 2. The best value in triathlon, from $3,115. Every build comes back.
Drop #4 · Wed Nov 11, 12am PT
In Drop #3 the first bike sold at 9:02, and nearly 9 in 10 were gone before the public email went out. Join the list and the link comes to you first. If you've been waiting for the right time to buy an SP, this is the drop.
A note from AJ
Drop #3 sold out in about two hours on Sunday morning. To everyone who got one, and everyone who was refreshing at 9am and missed out, thank you.
I get asked why the SP keeps selling out, and why we don't just keep it in stock. The honest answer is that demand for the SP this year has been more than we can build at one time. We could take every order and make people wait months. Instead, we only sell as many bikes as we can build and ship on time. That's the cap.
Drop #4 opens Wednesday at midnight Pacific, with every build back: 105, Rival, Force and Red. If you've been waiting for the right time to get an SP, this is the one to be up for. Don't wait for the public email. Join the list and the link will come to you first.
If you're not sure which size or build is right for your season, reply to any of our emails. It comes to me.
Why people stay up for it
Named by Triathlete Magazine — a five-time winner of the category.
A2's geometry comes from Kevin Quan, a designer behind some of the most successful triathlon bikes ever made.
A2 bikes have been raced on the lava fields of Kona — the toughest proving ground in the sport.
Your direct link the moment Drop #4 opens. Every build, every size, first pick.
Goes out later, only if bikes are left. In Drop #3, nearly 9 in 10 were gone first.
The only difference between them is your email address.
123Wind-tunnel tested. Raced at Kona. Designed by Kevin Quan.
Equipped with B-Saddle, 120 mm of fore/aft seatpost slide.
Zipp carbon race wheels on every SRAM AXS SP.
Wind-tunnel tested. Raced at Kona. Designed by Kevin Quan.
Equipped with B-Saddle, 120 mm of fore/aft seatpost slide.
Zipp carbon race wheels on every SRAM AXS SP.
The lineup
Two platforms, one obsession: fast bikes that fit real riders — priced direct.
Choose Affirm at checkout to split your purchase into monthly payments.
Prefer pre-tax dollars? Eligible riders save an average of 30% with HSA/FSA via Truemed.
Payment options through Affirm are subject to eligibility, may not be available in all states, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses.
The A2 promise
A2 sells direct. That means your money goes into the bike — not the markup, the middleman, or next year's upgrade.
Big brands build dealer margin and retail markup into the price. We don't. You pay for engineering and materials — nothing else.
No showroom upsell. Your bike ships from our Oregon shop, ready to finish assembly at home with our step-by-step guides.
We don't chase yearly model cycles. Your A2 is backed by a lifetime frame warranty and free size exchanges if the fit isn't right.
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